The Icebreaking Company Oy has appointed Rovaniemi-based tourism professional Henry Hynynen as the company’s new Sales and Marketing Manager. He brings extensive experience in Lapland tourism as well as international sales and marketing.
Hynynen has over 30 years of experience across multiple sectors of the tourism industry, including hospitality, restaurant and catering services, as well as security business operations. He has led the operational activities of mid-sized corporate groups and driven strategic business development, building several companies from the ground up into internationally recognized operators.
In addition, Hynynen has held leadership roles in growth companies and has consulted on hundreds of projects ranging from small-scale reindeer farms to billion-euro industrial developments, combining visionary planning with hands-on execution.
“My broad experience in developing modern, integrated sales and understanding the role of marketing in driving sales provides a strong foundation for accelerating The Icebreaking Company’s international growth,” says Hynynen.
Hynynen notes that his decision to join the company was driven in particular by its dynamic leadership and long-standing history. In his new role, he sees a significant opportunity to further strengthen the international appeal of Lapland tourism:
“Icebreakers and shipping operations are entirely new and fascinating areas for me. I believe the uniqueness of icebreaker Sampo and Arktis and other Arktic experiences gives Finland a clear competitive advantage in international markets,” he continues.
Hynynen also sees strong future potential, particularly in emerging markets. The Icebreaking Company’s long history and its unique flagship product, unmatched globally, offer substantial growth potential. He identifies significant opportunities to further develop sales and international marketing, increase global awareness, and strengthen Finland’s Arctic tourism brand worldwide.
Further information
Henry Hynynen
Sales and Marketing Manager
The Icebreaking Company Oy
mobile +358 44 902 5088
henry.hynynen@icebreaking.com
Jaakko Löppönen
CEO
The Icebreaking Company Oy
jaakko.lopponen@icebreaking.com